How do you market cancer epidemiology in China?

That was the ask for this broad social and digital campaign that targeted pharmaceutical decision makers from small- to mid-size companies looking to break into China’s burgeoning healthcare space.

Using approachable language and targeted data, we wanted SMBs to know that they could use the same patient data as the big guys. Our ads provided pharma marketers with the basics of Kantar’s MPact metrics for China. Once they signed up for a free preview, we designed a comprehensive marketing funnel to add more epidemiology producers to Kantar’s client roster.