Work
work, insights, & case studies
Barbie: In-App Streaming Premiere Content and Strategy
It’s pink, it’s perfect, and I designed the in-app messaging and content, and earned media strategy.
Not Bad: Multi-Channel Brand Strategy and Launch
Refreshing go-to-market branding and content strategy with a mission.
Michelob ULTRA: Superior Access 2.0 SMS & CRM
Rethinking customer loyalty and community for one of the world’s biggest beer brands.
The Last of Us: Streaming Premiere and Retention
Launching one of the decade’s biggest shows — and finding a tone that hits just right for both new fans and niche gamers.
Cherry Street Pier Branding, Opening, and Digital Footprint
How can a space reflect a city? How can digital content reflect a space?
Live Sports Launch on HBO Max
Kicking off strategy and creative for HBO Max and Max’s first-ever streaming live soccer, basketball, and more.
On-Channel Marketing
Targeted messaging and reminders for premiere content. Bonkers good results.
AmerisourceBergen
Bringing a new global brand to life.
HBO Max: Global Celebrations
Worldwide community and seasonal moments that break through the noise.
HBO Originals
Pretty, pretty, pretty good copy, content design, and strategy.
PECO
Help you didn’t know was there.
Comcast Xfinity
Fan out with Xfinity.
Memorial Sloan Kettering
Just what the heck is targeted cancer therapy?
Kantar Health
How do you market cancer epidemiology in China?