Just what the heck is targeted cancer therapy?

Cancer treatments are always changing. And patients, loved ones, and the general public to want to know more about potential new treatments that provide real hope for those suffering from this horrible disease. The Memorial Sloan Kettering-Hackensack Meridian Health cancer care partnership wanted to demystify one of the most promising new therapies in precision medicine and targeted therapy.

How? With noir-style private eyes, of course. Our cancer sleuths helped explain complex scientific research in a way that was fun, but stuck to the science. From concept to storyboard to direction and execution, I love how this turned out. The campaign also included social and digital ads that led to the video.