Help you didn’t know was there.

2020 was a rough year, especially for working families. When financial hardship hits, there are still certain things you can’t live without—like essential electricity and natural gas that keeps everyday moments on. Luckily, local energy company PECO has financial programs that can help customers. But far too many people don’t even know these programs exist, especially newly struggling families who lost income due to the pandemic.

To solve this problem, I created a warm, informational campaign that showed how PECO’s financial programs can help keep everyday moments—like bedtime stories, family dinners, job interviews, and more—on.