On-Channel Marketing and Messaging

Using highly-targeted customer touchpoints, we crafted messaging and strategy to increase titles viewed and hours spent on the app watching — not scrolling. On-Channel Marketing quickly became one of the largest drivers of hours viewed.

In-App Messaging

Super targeted notifications that appear when users open the app. Can be interactive and lead to different curations. My job was to create messaging and creative that boosted engagement. The data doesn’t lie: We’re talking >50%+ CTR for titles.

Email Newsletters

I advised messaging strategy and copy on targeted emails that promote premieres, sales, and streaming reminders.

Guest Curations

Leveraging A-List talent to drive targeted content.