Usdan Arts Rebrand, Content Refresh, and New Website

The Ask:

Convey the excitement of one of New York’s premiere arts camps and organizations to young artists and their families.

Solution:

Working with the team at The Heads of State, I developed a joyful strategy that leaned into the happiness of making art and being creative. After personally conducting surveys, interviews, and panels, we found that what made Usdan special was that kids had fun making music, art, and theater there.

The Result:

A rebranded website and fresh marketing materials that speak to kids’ having a creative summer awakening at Usdan. Media ran across publications like the New York Times, New Yorker, WNYC, and more.